https://www.youtube.com/watch?v=AcDz1jduCWg

Ann is well known as a content expert within the marketing industry. Content applies to many facets of marketing and can impact conversions. Watch this video and answer the following questions in 250-300 words:

1. Ann is asked if any business can create great content or do you need an interesting product or special skills. How does she answer this question?

2. According to Ann, what do most companies get wrong with content?

3. What is one major takeaway from the video that you can apply as a marketer?