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https://www.youtube.com/watch?v=_FGUkxn5kZQ(Links to an external site.) Discuss Starbucks' failure in Australia. There are many reasons mentioned in the video. Identify ONE reason you think is the
https://www.youtube.com/watch?v=_FGUkxn5kZQ(Links to an external site.)
- Discuss Starbucks' failure in Australia. There are many reasons mentioned in the video. Identify ONE reason you think is the responsible and thoughtful message.
- Starbucks is trying to re-enter Australia. What is it doing differently and what marketing concept applies to their re-entry strategy (could be from a different chapter)?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
