https://www.youtube.com/watch?v=R4JBQ3_7i3Y

1. What concepts of moral philosophy and social responsibility are applicable to Anheuser-Bush's practices?
2. Why would a company choose to spend considerable money (billions, in Anheuser-Busch's situation) on campaigns that may limit the use or purchase of its product?
3. Social and environmental marketing campaigns (such as this example) have become popular. Describe another campaign with which you are familiar (may be social, environmental, or both). What appeal (fear, sex, humor) is used to convey its message? Is this an effective campaign? Why?