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https://youtu.be/BtM4W-Ixnuk Watch the above commercial link (The All New 2016 Toyota Prius The Longest Chase#GoPriusGo Toyota).Then answer the following questions. What are the two important
https://youtu.be/BtM4W-Ixnuk
Watch the above commercial link (The All New 2016 Toyota Prius The Longest Chase#GoPriusGo Toyota).Then answer the following questions.
- What are the two important things that an advertisement needs to do?
- What advertising techniques that were discussed in this class is Toyota using in this commercial to accomplish the two goals you listed in the first question?For each technique, specifically describe how that technique is being used and how it works to accomplish the goals. Be sure to explain how the ad uses techniques to accomplish both goals. Be specific. There are a lot of details in this ad that are used to support the general techniques that really make this ad work.
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
