https://youtu.be/H9wzDQJB6RA

https://youtu.be/mNmwiRR1IB8

https://youtu.be/uj-bkLTU89M

https://youtu.be/j3_tE5neWiA

https://youtu.be/Rg5Tj75VzA8

Once you have viewed the video commercials and read the assigned text materials, assume that you have been hired to consult with the companies that you have selected regarding their approach to managing the messaging in their commercials. Each entity is concerned that their message may not be adequately understood within the marketplace, that they may be losing business as a result, and that they are seeking your assistance. You should address the following questions in your evaluation:

Deciding on a target audienceand positioning the commercial for maximum comprehension is a very important advertisingdecision. Evaluate each of the five commercials for the following:

1. Who is the target audience?
2. What is the primary message of the advertisement?
3. Is the advertisement intended to inform, persuade, or remind?
4. Evaluate the overall effectiveness of the advertisement?