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http://www.airnewstimes.co.uk/best-of-airways-virgin-america-doing-things-differently-16868-news.html 1. What do you think is Virgin America's business level strategy. Please explain why you chose this strategy. 2. What are the ways Virgin
http://www.airnewstimes.co.uk/best-of-airways-virgin-america-doing-things-differently-16868-news.html
1. What do you think is Virgin America's business level strategy. Please explain why you chose this strategy.
2. What are the ways Virgin Americaused to differentiate itself from its competitors?
3. What have been the financial outcomes (e.g., revenue, cost, profitability) of Virgin America's differentiation efforts over the years?
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