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HubSpot Case Study How HubSpot has changed the rules of marketing? Are the founders being too stubborn by not doing Outbound marketing?What is the implication
HubSpot Case Study
- How HubSpot has changed the "rules of marketing?"
- Are the founders being too stubborn by not doing Outbound marketing?What is the implication of doing outbound for their market size as well as the firm's positioning?
- Should HubSpot segment the market by B2B vs B2C or by Owner Ollies versus Marketing Marys?What is the Lifetime Value of the 4 types of segments?
- Does the Software as a Service (SaaS) pricing model work for both Owner Ollies and Marketing Marys?Should HubSpot consider changing its pricing strategy?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
