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What are the four main types of consumer products? Define a product, product line and product mix. What is the difference between a product line

What are the four main types of consumer products?
Define a product, product line and product mix. What is the difference between a product line and a product mix?
What is the new-product strategy development stage in the new-product development process?
How do internal and external screening and evaluation approaches differ?
What is a test market? Is it a mandatory part of new product development?

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