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HubSpot Do you agree with HubSpot that Inbound has changed the rules of marketing? Are the founders being too stubborn by not doing Outbound marketing?What
HubSpot
- Do you agree with HubSpot that Inbound has changed the "rules of marketing?"
- Are the founders being too stubborn by not doing Outbound marketing?What is the implication of doing outbound for their market size as well as the firm's positioning?
- Should HubSpot segment the market by B2B vs B2C or by Owner Ollies versus Marketing Marys?What is the Lifetime Value of the 4 types of segments?
- Does the Software as a Service (SaaS) pricing model work for both Owner Ollies and Marketing Marys?Should HubSpot consider changing its pricing strategy?
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
