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Hyperion, Inc., currently sells its latest high-speed color printer, the Hyper 500 , for $358. It plans to lower the price to $298 next year.

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Hyperion, Inc., currently sells its latest high-speed color printer, the Hyper 500 , for $358. It plans to lower the price to $298 next year. Its cost of goods sold for the Hyper 500 is $205 per unit, and this year's sales (at the current price of $358 ) are expected to be 26,600 units. a. Suppose that if Hyperion drops the price to $298 immediately (rather than waiting one year), it can increase this year's sales by 22% to 32,452 units. What would be the incremental impact on this year's EBIT of such a price drop? b. Suppose that for each printer sold, Hyperion expects additional sales of $53 per year on ink cartridges for the three-year life of the printer, and Hyperion has a gross profit margin of 82% on ink cartridges. What is the incremental impact on EBIT for the next three years of such a price drop? a. Suppose that if Hyperion drops the price to $298 immediately (rather than waiting one year) it can increase this year's sales by 22% to 32,452 units. What would be the incremental impact on this year's EBIT of such a price drop? The change in this year's EBIT is \$ $ (Round to the nearest dollar. Enter a decrease as a negative number.)

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