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i. 11. 111. .....CONTINUATION 3. Strategic Constituencies Based on Grunig's situational theory of publics and multi-systems theory of organizational communication Identifies the elements of the

i. 11. 111. .....CONTINUATION 3. Strategic Constituencies Based on Grunig's situational theory of publics and multi-systems theory of organizational communication Identifies the elements of the environment whose opposition or support can threaten or help to attain the organization's goal. 4. Competing Values Stability vs. Flexibility Internal vs. External Means vs. Ends

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