Question
I am a big proponent of a glocalized approach to international marketing with a strategy that makes cultural connections with consumers. Is this strategy possible
I am a big proponent of a glocalized approach to international marketing with a strategy that makes cultural connections with consumers. Is this strategy possible with a global brand?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
