I am attempting to gather examples of Apple Inc. activities and products that support its business model, which from my readings it is a Business to Business and a Business to Consumer type company. I am also attempting to explain each of the bases for segmenting consumer markets and business markets. With this I am also attempting to describe which base is used (i.e., consumer market or business market), and describe how the selected segmenting options are achieved. I'd also appreciated if I could get an explanation on how these factors influence the marketing strategies of Apple Inc