1. "I am planning to market a product commonly used by a lot of consumers. This product, however, is used differently by a number of differnet groups. Men use the product differently than women and people of different ages use the product differently. therefore, I am going to develop different marketing strategies for me and women in each of the four age groups: under 18, 18-35 years old, 36-50 years old, and those over 50. This will giveme with different strategies aimed at each of these eight groups. I am practicing: "

		market deviation
		marketing research
		marketing concentration strategy
		market segmentation