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I am writing a Executive summary for Annual marketing Plan for my marketing class and am writing about Amazon.com, Inc. I am struggling on what
I am writing a Executive summary for Annual marketing Plan for my marketing class and am writing about Amazon.com, Inc. I am struggling on what I should be writing for the financial consideration section. Can someone help point me in the right direction or even a source/website they recommend. Below are the sections that are to be included in the paper.
Summary should and include a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation.
Thank you!
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