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i am writing assignment on hotel market segmentation in which i have to determine the primary customer segment the hotel should target in its future
i am writing assignment on hotel market segmentation in which i have to determine the primary customer segment the hotel should target in its future marketing efforts given its attributes and/or competitive advantage.I choose Hyatt and i am puzzeled what should i write in regarding the following points.
- Selected segmentation methods
- the three techniques to segment.
- Target market segment
- Media consumption habits
- Media consumption habits
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