Question
1- Reflect on how marketing course has changed your view of how the field of marketing works. 2- What was the most surprising thing you
1- Reflect on how marketing course has changed your view of how the field of marketing works.
2- What was the most surprising thing you learned? What do you need to learn more about?
3- Do you see the rise of consumer power through evolving changes in technology? If so, how? If not, why not?
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
