(i) Background music is an example of which component in the extended marketing mix?

a.Processes

b.Physical evidence

c.Prices

d.Partnerships

e.Programming

(ii) A firm's pricing objectives must be compatible with:

a.its historical price objectives.

b.product quality.

c.its marketing objectives.

d.the laws of demand in the industry.

e.its competitors' pricing objectives.

(iii) The major characteristic of a house brand is that:

a.

manufacturers are not identified on the product.

b.

producers price the product.

c.

producers become involved with the marketing mix.

d.

only retailers initiate and own the brand.

e.

wholesalers encourage producers to make the product available.