I cant find any relevant subject to my task2 :(

MEGA SMARTER PATHWAY Assessment Task 2 Essay: The Evolution of Marketing Communications in the Digital Age Description: Digital marketing communications are essentially the digital marketing equivalent of the traditional marketing communications mix. Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be a mix of traditional and digital tools including advertising, direct marketing, sponsorship, communication, promotion public relations, digital media, online marketing, or integrated digital marketing. In this assessment task, you will be required to write a "descriptive" essay, highlighting current industry dynamics and identifying and discussing future trends. Consider the rapid development and advent of new technologies and how they impact on both traditional and digital marketing communication channels. Write you essay covering the following aspects; Industry Overview Different sectors and their inter-relationship Current issues and trends impacting the industry Developing/emerging technologies and how they impact the marketing communication Future trends Future marketing organisations and their roles Employment trends and new skills requirements Marketing communication and media strategies for future organisations Professional development strategies for the current workforce (i.e. updating their knowledge and skills to keep up with the trends The essay should not just be a compilation of the information but rather a cohesive mix of the above key areas/discussion, painting a picture of the current and future industry. All the references and external resources must be cited using a referencing system. Word Limit: Up to 2000 Words Assessment Criteria: The following assessment criteria will be used for marking this assessment task. Ensure that you have addressed all of the criteria in your work; Essay contents and references reflect a reasonable extent of research to collect the information Essay contents are relevant to the topic and coherently structured to manage the flow of the arguments Presented an industry overview that reflects industry brief and current te Identified various sectors of the industry and ovr