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I chose Adidas! Is the company offering a Product (Tangible) or Service (Intangible)? Explain why is it classified as that product type? Identify the name,
I chose Adidas!
- Is the company offering a Product (Tangible) or Service (Intangible)? Explain why is it classified as that product type?
- Identify the name, logo, design, and symbol used and explain why the company chose them?
- What would be your suggestions for the company when the product reaches a decline stage?
- Explain the pricing strategy that your selected company is using?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
