I don't even have to look up the ad that I know Facebook will show me as soon as I open the app. It will be for a new Jeep! I have been searching for weeks now for a new jeep that I want and been looking on facebook market place. Now, as soon as I open the app for the last month, that is the first thing I see, a Jeep ad.

This is an example of a behavioral ad because it is targeting me based on something I searched for.