Question
I feel so confuse how to do the discounted cash flow on excel. Can someone show me how along with the excel formulas? I feel
I feel so confuse how to do the discounted cash flow on excel. Can someone show me how along with the excel formulas? I feel that I am not getting the right numbers with the following case study information. Also, it doesn't work out if I drag the numbers across does it?
FOR YEAR 4, OPTION 1-3 NET WORKING CAPITAL SHOULD BE SET TO ZERO.
Does the project appear economically viable? Use the base case assumptions to build a four-year discounted cash flow model for Advanced Seal.
Calculate the NPV and IRR from the DCF for Option 1 on Excel:
Selling price of Advanced Seal Crest Whitestrips: $22 per unit
Cost per unit: $12
Sales volume: 2 million units per year
Incremental advertising: $2 million
Advertising budget per year: $6 million
Cannibalization from existing P&G sales: Advanced = 70%, Premium = 50-60%, Basic = 15%
Calculate the NPV and IRR from the DCF for Option 2 on Excel:
Selling price of Advanced Seal Crest Whitestrips: $21
Cost per unit: $12
Sales volume: 3.25 million units per year
Incremental advertising: $3.5 million
Advertising budget for year 1 = $7.5 million
Cannibalization from existing P&G sales: Advanced = 70%, Premium = 55%, Basic = 15%
Calculate the NPV and IRR from the DCF for Option 3 on Excel:
Selling price of Advanced Seal Crest Whitestrips: $23
Cost per unit: $12
Sales volume: 1 million units per year
Incremental advertising: $3.5 million
Advertising budget per year = $5 million
Cannibalization from existing P&G sales: Advanced = 70%, Premium = 45%, Basic = 15%
THE PROCTER AND GAMBLE COMPANY: CREST WHITESTRIPS ADVANCED SEAL | |||||
Base Case Valuation | |||||
Assumptions | |||||
Advanced Seal | Premium Product | Basic Product | |||
Per unit revenue and costs | |||||
Revenue | $22 | $18 | $13 | ||
COGS | $12 | $7 | $6 | ||
Gross profit | $10 | $11 | $7 | ||
Cannibalization rate | 50% | 15% | |||
Year 0 | Year 1 | Year 2 | Year 3 | Year 4 | |
Volume | |||||
Adv Seal | 2,000 | ||||
Premium | -1,000 | ||||
Basic | -300 | ||||
Incremental | 700 | ||||
SG&A expenses | 1,000 | ||||
Advertising (Adv Seal) | 6,000 | ||||
Foregone advertising (Prem + Basic) | 4,000 | ||||
Capital investment | 4,000 | ||||
Startup costs | 1,500 | ||||
Depreciation schedule | 20.0% | ||||
Net working capital turnover | 9.0 | ||||
Tax rate | 40% | ||||
Discount rate | 8% | ||||
Revenue | |||||
Adv Seal | 44,000 | ||||
Premium+Basic | -21,900 | ||||
Incremental revenue | 22,100 | ||||
Gross profit | |||||
Adv Seal | 20,000 | ||||
Premium+Basic | -13,100 | ||||
Incremental gross profit | 6,900 | ||||
Incremental advertising exp | 2,000 | ||||
SG&A expenses | 1,500 | 1,000 | |||
Depreciation | 800 | ||||
Incremental EBIT | -1,500 | 3,100 | |||
Taxes | -600 | 1,240 | |||
NOPAT | -900 | 1,860 | |||
Net working capital | 2,456 | 2,456 | 0 | ||
Net PP&E | 4,000 | 3,200 | |||
Free Cash Flow | |||||
NOPAT | -900 | 1,860 | |||
+ Depreciation | 800 | ||||
- Capital expenditures | 4,000 | ||||
- Investment in NWC | 2,456 | 0 | |||
Free cash flow | -7,356 | 2,660 | |||
NPV | |||||
IRR | |||||
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