I- First, you should identify a well-known company that has a clear line of products or services that are available or well known to our local United Arab Emirates Market. 2- Chose a company and present its history, activities. 3- Write about the firms marketing mix, what are/is the firm's product/s? And describe the development of the firms product if applicable? Explain the firm's pricing strategy? Explain the firms promoting strategy? Explain the firms distributing strategy* 4- Explain in details the firm'ssegmentation strategy in its markets? 3- Summary of the report and recommendation