I have a paper about my t-shirt company that is a B2C.

Section 1: T-shirt Company as a B2B or B2C

1. If you select B2C, include an analysis of consumer buying behavior.

Section 2: Wants and Needs

1. Identify the needs from the consumer perspective for your product

Section 3: Societal Marketing

1. Identify the societal marketing contributions
2. Describe how it will benefit society's interest
3. Describe how this will relate to the buyer