I have a presentation about making markiting plan ,,, i need a slid about Company Introduction and Conclusion & Questions

i will post information about my business plan and i want help

Mail 7:15 AM Mon 29 Nov 36% Business Plan Template Co 0 0 Q .. . Home Insert Draw Layout Review View Times New Roma 11 B I U A.. A 59 open our business in a location that has lots of tourists: Duluth. The exact address/location is still unknown. . -> Conduct secondary research first. Use published information from trade journals, newspapers, magazines, census data, demographic profiles, etc. Ask your librarian for help! You should be able to find general data as well as industry-specific information. o -> Any other research (ex: online, books, etc.) 1 . -> After you have conducted secondary research, do some primary research by conducting interviews, using surveys, or get a focus group together. 1 - Would you rather buy a locally made product or a name brand? 1 o - How much do you think this is worth? 1 . -> Include in the marketing plan facts about your industry and target market, any barriers to entry you see in entering this market, and potential for growth. - Describe your customers based on your research. What is the target age, gender, location, income level, occupation, education, or any other demographic identifier specific to your product or industry? Don't guess at your target market. Do some research to discover who is most likely to buy your product. Take age, gender, income level, geographic location, ethnicity, and common interest groups into consideration. o - Based on RESEARCH answer the following... 1 o - Target Age: 1 o - Gender: 1 o - Location: 1 o -> Income Level:9 o -> Occupation: 1 o - Education: 1 o - Etc.... 1 -> Describe your product or service from a customer's point of view: what are the appealing features and benefits? This should look different than describing the product from the company point of view in the Products/Services section. The company perspective might be, "A service that mows residential lawns and trims bushes using motorized lawn care equipment." The customer perspective would be, "A service that makes my life easier, and allows me to relax on the weekend instead of doing yard work." - Who is your competition? List major competing firms. What substitute products are you competing against? These are products that are not what you sell, but what people may purchase instead of your product. Example: Tickets to the movies or to a concert are substitute products for tickets to a Twins game because people have only limited free time to go to these events. A Caribou coffee is not a substitute for a Starbucks coffee. These are competing products. . - Marketing Strategy (which "P" is most important in your competitive strategy?): I o -> Product - already covered earlier o - Price: What will the pricing of your products or services be? (For long, detailed pricing. lists, refer to the appendix, and put the lists there.) o - Promotions, advertising o - Place: location, distribution channelsMail 7:15 AM Mon 29 Nov 36% Business Plan Template Co D Q .. . Home Insert Draw Layout Review View Times New Roma 11 B I U A.. A ILo - Sales Forecast: Explain your projection for the first year. How much do expect your revenue to grow from month to month throughout the first year? Give a brief rationale for thinking that way. I Strategic Implementation Plan (only address relevant items) -> methods of production -> physical requirements of location | -> legal considerations, including insurance needs -> personnel needs . -> inventory, suppliers . -> credit policies -> management and organization Financial Plan Write a brief narrative here about how you intend to finance the business, and what kind of return you expect to see. Include the following in your narrative:" - Start-up capital and assets: Where will you get your start-up capital (investors, loans?) and what assets need to be purchased before you can open your doors on the first day of business? Remember that each person has $5000 to invest. The rest has to come from somewhere else. - What is your profit or loss projection for first year based on your pro-forma income statement?1 . - What is your 3 year profit projection, based on your estimate for growth? . - Projected cash flow: just summarize what you see on the cash flow statement ] - Break-even analysis: When will the business break even? (optional) In addition, you will attach 3 financial statements to your business plan in the appendix: 1 1. - A balance sheet from the first day of business (Use next January 1) 2. - A cash flow statement for the first 6 months (Next January 1 through June 30) 3. - A pro-forma income statement for the first year. (dated Dec. 31, next year) References Please include at least five sources, cited throughout your business plan. The reference page comes before the appendices. Appendices T Any image, graph, or chart that needs more than 1/3 of a page belongs in an appendix. If you have more than one appendix, label them Appendix A, Appendix B, etc. in the order they appear in your paper. Whenever a section of your business plan has an affiliated appendix, state that in the appropriate section.Mail 7:15 AM Mon 29 Nov 36% Business Plan Template Co .. . Home Insert Draw Layout Review View Times New Roma 11 B I U A.. A 39 Prepare this section last, after the details of the business plan have been written. It is a synopsis of what will be found in more detail throughout the business plan. Keep it under 2 pages and explain the fundamentals of your business. 1 . -> In the first paragraph introduce your company, the product/service, and the owners. What industry is your business in? .J - Give a brief synopsis of each section - just the main points Be professional, enthusiastic (this IS a sales pitch to those from whom you hope to get start-up money), and complete. Mission, Vision, Goals, Values . - The vision statement says where the business is headed and what the future hope of that. company is. It is short and inspiring. [Needs to be in FUTURE tense] o - Expose the community's beauty through the artists' crafts. 9 . - The mission statement says what the company actually does and why it exists. It is a little. longer than the vision statement, but is also inspiring. [Needs to be in PRESENT tense] - Our mission is to support the local community and promote the artists in the community by selling their crafts. In addition, we want to support rising business owners/entrepreneurs. Thus, a percentage of our profits will go to a charity that supports rising business owners/entrepreneurs. For now, we have decided on the National Association of Women Business Owners . > Goals are specific accomplishments your business hopes to achieve in terms of quality, financial performance, and resources. Do you expect to remain a small shop, or do you have. goals to open a second store in 2 years and 3 more stores over the next.5 years? When do you expect to reach a break-even point? 1.- To be able to develop long term contracts and relationships with clients/artists. 1 2. - Open another store in a different community and support that community. 1 3.- Develop an online store presence, 1 4. - To be continued.... 1 . > Are there specific values that are important to your business, the owners, or potential customers? Will certain values define your business? These should be listed here. I 1. - Put customers and/ or clients first? 1 2. - Staying true to our clients/artists and to our employees (not taking too much but enough to support the business) 9 3. - Always putting our vision first of serving and supporting the community 4. - Respect, Integrity, Sportsmanship, etc. - values that are essential in any business. 9 Company .Description | . - What is your business? What will you actually do (e.g. manufacture goods, sell products, provide services, etc.)? o - Our business will sell artist's work: crafts - like goods on consignment. We will be the "middle man" between the artists and the customers. 1Mail 7:16 AM Mon 29 Nov 36% Business Plan Template Co 0 0 Q . . . Home Insert Draw Layout Review View Times New Roma 11 B I U A.. A For example, "Most women in our target market prefer Instagram as their social media connection (see Appendix A)."1 Grading Rubric for Final Business Plan | Assignment: Create a business plan using a provided template for a business of your choice in a team of students. Follow the business plan template instructions, including all relevant areas. The finished product will be approximately 10-15. pages, not including the title page, table of contents, reference page, or appendices. An evaluation of team members will be submitted by each student (Team Feedback Form) after submitting the Business Plan. Failure to submit the Team Feedback will result in a.5% reduction (15 points) of your Business Plan. grade. Criteriaa Points 1 Points Commentsa Possible Earned Scholarship 200a 1. Key elements of assignment addressed:" - Clear Mission, Vision, Values Goals -Appropriate description of company & products - Marketing plan complete with primary & secondary research -Implementation plan feasible -Financial plan complete with narrative and 3 financial statements ] 2. Uses and cites at least 5-sources Executive Summary 40p 1. Briefly summarizes results of each section of the business plan 2. Logical presentation of ideas 3. Persuasive 4. Professional & complete d Writing 30 1. Spelling, punctuation, grammar 2. Paragraph & sentence structure 3. Word choice; General readability] 4. Professional writing Formatting 30 1. Follows template 2 .Title page & table of contents correct 3. Double-spaced, 12 pt. font 4. Page numbers . 5. Correct APA Reference page 6. Business Plan looks neat and . professional, easy to navigate aMail 7:15 AM Mon 29 Nov 36% Business Plan Template Co 0 0 Q .. . Home Insert Draw Layout Review View Times New Roma 11 B I U A.. A 49 . - What industry are you in? Describe the changes you see in the industry and how your company will take advantage of opportunities. o - Retail industry o - Everything is going to electronic - so we could use that to our advantage. For example, having website of our own. 1 o - To be continued... 1 - Do you have a particular business philosophy? .I - Staying true to our vision and mission statement. Always giving back to the community and supporting others. 1 . - What are your company's core competencies and strengths? What is the defining piece. about your business (i.e. innovation, quality, personalized customer service, timeliness)? What experience and skill does your team bring to the business to help ensure its success? Does one of you have experience in this line of work? I o - We won't be paying for the products that we are selling. o - We give back to the community through charities, fundraisers, etc. So, in other words, we are directly involved in the community. .1 o - We get to develop strong relationships within the community - a stronger community. 1 o - We are giving a portion of our profits to support other rising and small owners of businesses. o - To be continued... 1 . - What is your legal form of ownership (sole proprietor, partnership, etc.)?1 o- Partnership: The benefit of a combination of talents and skills and pooled financial resources. Also, a bit more of a limited liability: as there is more than one person. 1 o - We can go more in detail as well... 1 Products/Services . - Describe your products or services. What factors will give you a competitive advantage? What unique features does your product or service have? o - Our products are the crafts of the artists (I guess in a way we are providing a service to the artists as we are selling for them). 1 o -> Crafts include but not limited to pottery, decor, paintings, photographs, different types of household products, such as homemade skin care (soaps, lotions, lip balms), etc. Maybe even clothes... 1 " -> Home decor and essential products. 1 Marketing Plan Target Market: Tourists (primary target market) Location: Duluth (exact location to be determined) Our primary target market will be tourists because they are the ones who are most likely to buy local crafts and are most willing to spend the money. Since our primary target market is tourists, we decided to