Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

I have an assignment that I need assistance with. The attached assignment has three questions that need to be answered. I've answered the question, which

image text in transcribed

I have an assignment that I need assistance with. The attached assignment has three questions that need to be answered. I've answered the question, which is the first part. The second part is that all answers must be in a excel spreadsheet that I really don't know what to put calculation formulas in excel. So, I need each question with answers put into a excel spreadsheet. I would like to have a tab at the bottom for each question.

image text in transcribed Understanding the Effects of Pricing on Revenues, Costs and Pricing After copying the sheet below to your computer, then write your brief answers in the slots provided. You are expected to answer Question 1 through 3 with one or two word answers. Really Annoying Bicycle Messenger Case Understanding the effects of pricing on revenues, costs and pricing Introduction: It is April and you have recently been hired as the manager of Really Annoying Bicycle Messenger Company in Washington, DC. You have been asked to improve profitability. (The company got its name from tweets from automobile drivers stuck in traffic.) You are discussing the pricing with two other managers, Shaun and Beatrice. Note: Please use Excel for all calculations. 1. Analysis of Pricing: You manage The Really Annoying Bicycle Messenger company which makes deliveries for lawyers, consultants, accountants, and lobbyists in most of Washington DC including Georgetown. The company makes deliveries of documents and small packages at a price of $10.00 each. The average number of deliveries in one month is 31,000. The owners of the Really Annoying Bicycle Co. would like to increase its sales and profits. They know that, if price is lowered, they will generate more deliveries. So they run an experiment. Price is lowered to $9.00 per delivery in May and the number of deliveries increases to 33,000. 1-a. What is the Price Elasticity of Demand? 1-a. 0.645 1-b. Is elasticity elastic, inelastic or neither? 1-b. inelastic 1-c. What does this mean and why does it matter? 1-c. Means that demand is unresponsive to the change in price. It matters since it helps the managers in knowing that a big decrease in price causes a small change in increase of deliveries. 1-d. Will revenues increase or decrease as a result of the price cut? 1-d. Revenues up or down? __Down________ By How much? By how much?____$13000____________ 1-e The company has calculated the fixed costs for the Really Annoying are $15,000 1-e. Profits up or down? ____Down______ per month and each bicycle messenger receives $5.50 per delivery. Will profits go up By how much?____$24000____________ or down as a result of the price cut? By How much? 30 points 2. Shaun suggests that there wasn't enough time in the experiment. He estimates that in the second month, June, the Really Annoying Company will have 36,000 deliveries at $9.00. Please answer the following assuming that Shaun is correct. You want to get an idea of what will happen to profits before you commit to an action. If profits go up assuming that the manager is correct, then you will keep the current price of $9.00 during June. If the profits go down, you plan to return to $10 per delivery. 2-a. What would be the Price Elasticity of Demand if the manager is correct? 2-a. _______1.612______________________ 2-b. Is elasticity elastic, inelastic or neither? 2-b. _____Elastic________________________ 2-c. What does this mean and why does it matter? 2-c. A small change in price causes a big change in quantity demanded. It helps the managers in determining that decreasing the price by a small margin results to an increase in the number of deliveries. 2-d. Will revenues increase or decrease as a result of the price cut to $9.00 at 36,000 deliveries? By How much? 2-d. Revenues up or down?___Up___________ By how much? _$14000______________ 2-e. Beatrice has calculated the fixed costs for 2-e. Profits up or down? __Down____________ the Really Annoying are $15,000 per month and each delivery costs $5.50. Will profits go By how much? _$13500_____________ up or down as a result of the price cut if Really Annoying has 36,000 deliveries? By how much? 30 Points 3. The Really Annoying owners see the change in profits from the price decrease in May and the projection for June. They decide to go back to a price of $10.00 and have 31,000 deliveries in June. They decide that they are only willing to manage enough bicycle messengers to support 31,000 deliveries at a price of $10.00. However, if they raised price to $11.00 per meal, they would be willing to hire and manage enough messengers to make 45,000 deliveries. 3-a. Calculate the elasticity of supply. Is it elastic or inelastic? 3-a. Elasticity of Supply: ___4.52___________ Is it elastic or inelastic? ____Elastic________ 3-b. How many deliveries will Really Annoying have at a price of $11.00? Hint: 3-b. _______19995______________________ you can only sell what customers will buy. Use the original the elasticity of demand calculated in 1 above. 3-c ___$219945________________________. .3-c What will be the revenue? 3-d. What will be the profit? 3-e Should Really Annoying Bicycle Messenger Company raise the price to $11.00? Why or why not? 40 Points 3-d. -90055__________________________ 3-e. Raise price, yes or no? ______n0_______ Why or why not? Because it is just making less profit by increasing prices

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image_2

Step: 3

blur-text-image_3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Advanced Accounting

Authors: Gail Fayerman

1st Canadian Edition

9781118774113, 1118774116, 111803791X, 978-1118037911

More Books

Students also viewed these Finance questions

Question

Identify the issues Sophie has to resolve. lop5

Answered: 1 week ago