Question
I have to finish an essay about how covid 19 affected a specific book retailer of my choice from a marketing management point of view.
I have to finish an essay about how covid 19 affected a specific book retailer of my choice from a marketing management point of view. I am struggling to find a big book retailer who has enough information on the internet for the whole analysis for example, segmentation, covid affects, 7p etc.. As I only speak english I would like to get some suggestions from UK or USA market
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
