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i have to read this article https://www.wsj.com/articles/as-sales-flag-abroad-coke-refocuses-on-home-turf-1406765563 and answer 3 questions. 1) What is the Coca Cola executive assuming about the price elasticity of demand

i have to read this article https://www.wsj.com/articles/as-sales-flag-abroad-coke-refocuses-on-home-turf-1406765563 and answer 3 questions.

1) What is the Coca Cola executive assuming about the price elasticity of demand fro Coke?

Please someone help me ASAP

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