Question
I have to write a marketing research report within 3page long. The instructions are like the following. Plz help 1. Choose a firm that is
I have to write a marketing research report within 3page long. The instructions are like the following. Plz help
1. Choose a firm that is recently experiencing difficulties in its business.
2. Assume you are a marketing researcher for the firm.
3. Write a marketing research proposal for the firm to identify a problem and make proper decision to solve the problem.
4. In the proposal, include the following information
A. Statement of the problem
i. Overall problem
ii. Decision alternatives addressed through the research
B. The research objectives
i. What information will be collected?
C. The research method
i. Plan for Step 4 Step 11 of the marketing research process
Step 4 Determine research design (Descriptive/Exploratory/Causal)
Step 5 Identify information types and sources (Primary/Secondary)
Step 6 Determine methods of accessing data (Surveys/Interviews/)
Step 7 Design data collection forms (Questionnaire/Focus group guide)
Step 8 Determine the sample plan and size
Step 9 Collect data
Step 10 Analyze data
Step 11 Communicate the insights
D. Statement of deliverable
i. When and how result will be communicated
E. Cost
F. Timetable
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started