I. Identify a popular non-international brand. As a mental exercise, estimate how much you are willing to pay buy ownership of this brand. How did you go about figuring out the value that you have in mind? Brand: Elements: Valuation method: II. In your own words, explain the concept of brand equity. Is brand equity an asset? Define brand equity: Is brand equity an asset? Why or why not?: III. Design a brand asset valuation index for the Philippines as a whole for the purpose of pushing the country as an investment destination. List down the essential ingredients for this index, taking into account the need of global investors