I JUST WANT THE MEANING OF THE QUESTIONS EXPLAINED BETTER SO I CAN ANSWER THEM ALL ON MY OWN. I DONT WANT TO COPY WORK AS MY OWN I WANT THE QUESTIONS EXPLAINED.

develop and present an integrated marketing communication (IMC) advertising program for your major program at Post University. The presentation will be used to educate the marketing and sales team at Post on how best to promote the Post university brand.

The advertising objectives including target market and positioning strategies

The advertising budget. Choose one of the following budget methods with a rationale of why you chose that method: affordable method, percentage of sales method, competitive parity method or object and task method

Develop the advertising strategy which consists of: a) crafting a brand promise stating the value or experience the customers can expect from the company. b) creating the advertising message to reach your target audience. c) selecting advertising media, you will use to convey your brand promise and advertising message

Evaluate how you would use Google trends to evaluate the effectiveness of your advertising strategy