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3. To be able to appreciate the importance of marketing management, a market expert must be guided by the core concepts of marketing. What are these. Identify and give examples 4. Marketing research is specifically done to know the needs and wants of consumer and its acceptability of the target markets and viability in terms of generating sales and net income. With this compare the differences/similarities of these different research terminologies: a. Quantitative with qualitative research b. Primary with secondary data c. Parametric with non - parametric sampling 5. Markets in marketing management parlance are divided into two, the consumer market and the business market. (Connecting with customers) a. Can a consumer market be considered also as a business market? b. Compare their target markets. c. Will the concept of market segmentation variables apply also to business market? c.1. If yes explain how? c.2. If no, then what are the steps that you would consider to be able to serve the business market efficiently? d. Who makes the buying decision in? d.1 consumer market and d.2. business market? d.3. Is the data on buying decision important?1. As Marketing Manager, your task includes the conduct of customer value analysis to determine the company's strength and weaknesses and its standing in relation to the company's competitors. To do this, there are steps to be observed in order to achieve a better standing and in sustaining the company's status in the market between and among the company competitors- Thus, you are to a. Identify these steps. b. Give example of the activities to be done in each step. 2- In order to stay competitive in market, marketing manager must understand the strength and weaknesses of the company's product brand? With this you are to a. Dene and compare brand, brand equity and brand positioning. b- In order to sustain competitive, differentiate the points of parity (POPS) with points of difference (PODS) . Give their importance to your decision) c. Differentiate market leader, market challenger, market follower and market niche. Include the appropriate strategies to be done in each market situation. d. How important is it to know your position in the market? Justify. e- Product Life Cycle Strategy is one of the oldest marketing strategy, how would relate this to the following e.l. the basic competitive strategy e.2. Growth Share matrix Strategy e.3 What appropriate actions would you do if the product based on your analysis is on the introduction stage, growth, maturity and declining stage