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I need an IMC (Integrated Marketing communication) plan for the IBM technology company. As an agency team present your IMC plan to your client: IMC

I need an IMC (Integrated Marketing communication) plan for the IBM technology company.

  1. As an agency team present your IMC plan to your client:
  2. IMC plan must be based onthe Situational Analysis, Media Plan and Creative Brief
  3. It must be a PowerPoint presentation (no longer than 15 slides, excluding title and reference slides)
  4. Each of the team members must present some of the slides. Only presenting team members get the presentation mark.

  1. As client team you must:
    1. come up with 6 relevant to IMC plan questions; questions must be related to IMC plan, not other P's from the 4P's
    2. evaluation of the presented plan
    3. the questions and the evaluation must be written in the Word document and submitted

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