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I need an IMC (Integrated Marketing communication) plan for the IBM technology company. As an agency team present your IMC plan to your client: IMC
I need an IMC (Integrated Marketing communication) plan for the IBM technology company.
- As an agency team present your IMC plan to your client:
- IMC plan must be based onthe Situational Analysis, Media Plan and Creative Brief
- It must be a PowerPoint presentation (no longer than 15 slides, excluding title and reference slides)
- Each of the team members must present some of the slides. Only presenting team members get the presentation mark.
- As client team you must:
- come up with 6 relevant to IMC plan questions; questions must be related to IMC plan, not other P's from the 4P's
- evaluation of the presented plan
- the questions and the evaluation must be written in the Word document and submitted
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