Question
I need help conducting a 2 way anova in SPSS software. I would like a step by step in how to do it. Research question:
I need help conducting a 2 way anova in SPSS software. I would like a step by step in how to do it.
Research question:
Does a consumer's intention to buy a new product depend significantly on the type of advertising they are exposed to and their gender?
The sort of advertising the customer is exposed to has two levels: online advertising and traditional advertising. This is the FIRST independent variable.
The gender of the consumer, which has two levels: male and female, is the SECOND independent variable.
The consumer's intention to purchase a new product is the dependent variable, and it is quantified on an interval/ratio scale.
the sampling size is 20
statistical analysis, such as correlation and regression analysis, can be used to analyze the data.
Descriptive statistics and charts such as bar graphs can be used to visualize the data and compare the results of the different levels of the independent variables. Additionally, measures of central tendency (mean, median, and mode) can be used to summarize the data.
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