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i need help understanding and answering, this brand Kono wants to generate new product ideas i need to Describe one internal source and one external

i need help understanding and answering, this brand Kono wants to generate new product ideas i need to Describe one internal source and one external source for ideas for Kono to develop further into a potential new sustainable New Zealand spirit brand and product.For each idea source please explain why the source will be useful to Kono in the goal of identifying ideas for a new brand of alcoholic spirit targeting the international marketplace

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