Why do you think RealReal's consignment platform has been so successful? Describe the brand's target market.

On the face of it, there would seem to be a clash between the idea of luxury goods and the consignment based selling/purchasing. How has RealReal helped fight the consignment stigma?

RealReal gives clothes a "second life." In a few sentences, create and describe a marketing campaign where the brand can highlight how their business helps the environment.