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I need help understanding how to go about solving the last question Assignment on Quantitative Analysis in Marketing MKTG-UB 00001 Leonard N. Stem School of

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Assignment on Quantitative Analysis in Marketing MKTG-UB 00001 Leonard N. Stem School of Busi New York Uni Pror Eric 2017 We've discussed how basic quantitative analysis in marketing is essential for understanding a firm's marketing operations and the financial consequences actions and marketing hips. this y Here an opportunity to apply what you have learned to POM, company we've about. This is due at the start of class on Friday, Jan. work on assignment must be your own. Profit Analysis for PomPoms Pomegranate seeds and its External Partners which is nderful (www produces products based on pomegranate juice, naturally claimed to have important health benefits derived from the polyphenol anti-oxidants found in the pomegranates it grows in The company also recently introduced pomegranate seeds, which also contain These seeds are contained in 4 oz. containers that can be purchased at many supermarkets and delis. Many consumers find it difficult to take the seeds of pomegranates themselves, and are willing to pay extra for out pomegranate seeds that are ready-to-eat. Suppose you are advising an investor who is considering investing in POM. The investor wants to understand POM's costs and revenues, and final pays for container o ms is allocated among POM and its distributors. You have read several below. marketing reports on PomPorms, and have gathered the of information However, these different reports eces and the information is use different measures of profitability, incomplete. asked you to make some ofall information, so that is comparable across all three members of the distribution channel, by calculating each of the following five pieces of marketing information for POM, the wholesaler who POM sells to, and the retailer who sells Po put all of this in a table, if you wish, buf please show calculations. Are Maur a) Cost of Goods Sold b) Selling Price c Gross Margin in monetary units d Gross Margin on Cost e) Gross Margin on Selling Price You have obtained the following information from the marketing reports: Ye coG POM sells PomPoms to food wholesalers. These food wholesalers sell PomPoms to retailers, such as supermarkets and convenience stores, who then sell them to consumers. n on its cost for a 4 oz. container of PomPoms POM earns a 70%

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