Question
I need help understanding which Right's Theory would apply to Marigold Dairy Corporation's marketing plan which is trying to entice new mothers to use their
I need help understanding which Right's Theory would apply to Marigold Dairy Corporation's marketing plan which is trying to entice new mothers to use their formula vs breast feeding.
I also need help in understanding how using the Profit Maximizer plan applies to Marigold beyond just increasing profits. What other benefits would Marigold Dairy Corporation see using this plan? The only benefit that I know of is maximizing profits but based on the readings there are more but I am not sure how to articulate them.
Below is a review of Marigold Dairy Corporation's marketing plan as a reference.
Marigold Dairy Corporation sells milk products, including powdered milk formula for infants. Marigold hopes to increase sales of its powdered milk formula in Liberia and other African nations where mothers are often malnourished due to drought and civil war. Marigold's marketing department has created a marketing plan to convince mothers and expectant mothers not to breastfeed their babies and to, instead, use Marigold formula. Doctors generally favor breastfeeding as beneficial to mothers (it helps the uterus return to normal size), to babies (it is nutritious and strengthens the bonds between the infant and the mother), and to families (it is inexpensive). Marigold's marketing plan stresses the good nutrition of its formula and the convenience to parents of using it, including not having to breastfeed. You are the senior vice president of marketing for Marigold.
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