1)  Describe the nature of situational influence on consumer behavior, and briefly discuss the four broad categories or types of situations.
 2)   Name and describe McGuire's cognitive preservation motives.

3) You are tasked with the responsibility of developing a situation-based marketing strategy. Explain how you would go about doing that.

4) Pablo is planning on opening a Mexican restaurant in the town where he lives. He is considering how to design the physical environment of the restaurant. Discuss the components of the physical surroundings that can influence consumer behavior and make some recommendations to Pablo regarding each component.