I need help writing a peer review / response

Orginal Question: There are many types of research methods depending on your industry, position, and research goals. One area of focus is loyalty and collecting research to understand loyalty best and increase it.

In a competitive industry, it is essential to understand who you are marketing to, and then you can best create a loyalty program that speaks to this market.

Research

Research loyalty as it applies to your final paper topic in this course. Brainstorm how you will create loyalty for this new offering.

Discuss

• Who is in the target market for your final marketing plan? Make sure to provide the rationale.
• What type of research methods will help you to understand this market best?
• How will you obtain loyalty from this market?
• Briefly describe the competition in this industry and any loyalty efforts that the major competitors are using.

In your peer responses, address whether you agree or disagree with their target market focus.

Discuss each question and support your ideas with validating scholarly research. Reflect on at least two of your peers; considering their ideas and research on this topic, review the discussion rubric.

Peer Answer:

For my final marketing plan, I am focusing on Netflix. Though at its zenith, Netflix was considered the premier video on demand streaming service, the company has faced recent problems, which have led the company to miss revenue targets and lose valuation in its stock price. This includes frequent rate increases, cancellation of popular shows, perceived loss of premium content, and recent marketing and PR issues such as a crackdown on password sharing. The target market for Netflix is adults, aged 18 years and older. A 2021 Morning Consult survey found that the Netflix primary demographic skewed slightly female, though by a very small margin. Additionally, the survey found that the average user is a millennial that earns less than $50,000 per year, with 68% having not earned a college degree. Additionally, the Morning consult poll found that most users tended to live in the suburbs. Finally, the survey concluded that most subscribers identified as liberal or moderate. According to Business Insider, this profile is similar to the average American. An underserved demographic is a suburban adult, that is married and raising a family, that skews moderate to conservative. Disneyt has seen a reduction in subscribership due to parents concerns about its content. Netflix is in a prime position to capitalize on a younger demographic that is searching for child friendly content as well as an older demographic that desires family friendly content for all ages, including 18+ years. Netflix mainly derives its monetization stream from subscriber monthly fees. Recently, Netflix has recently introduced advertiser content as an additional source of revenue for members in the lowest membership tier. Therefore, primarily, loyalty should be measured in subscribers that elect to renew their memberships, as this remains the majority of Netflix's revenue stream. Recently, many competitors have entered the streaming market. These include the following: Disney+, Hulu, Amazon Prime Video, HBO Max, and Peacock. Disney has recently leveraged its ownership of ABC,ESPN, and partnership with Hulu to increase loyalty through bundling. Disney is offering a subscription package that includes Disney+, ESPN+, and Hulu+ for a lower monthly fee. Amazon relies on brand loyalty from prime subscribers. With an Amazon subscription, subscribers can obtain Amazon original content, many other movies and T.V. shows, ability to purchase video on demand, as well as two day prime shipping when shopping on Amazon's website. Finally, HBO MAX and Peacock rely on loyalty from their original content from traditional cable T.V. models, and have adapted this model to the online market. For my final marketing plan, I am focusing on Netflix. Though at its zenith, Netflix was considered the premier video on demand streaming service, the company has faced recent problems, which have led the company to miss revenue targets and lose valuation in its stock price. This includes frequent rate increases, cancellation of popular shows, perceived loss of premium content, and recent marketing and PR issues such as a crackdown on password sharing. The target market for Netflix is adults, aged 18 years and older. A 2021 Morning Consult survey found that the Netflix primary demographic skewed slightly female, though by a very small margin. Additionally, the survey found that the average user is a millennial that earns less than $50,000 per year, with 68% having not earned a college degree. Additionally, the Morning consult poll found that most users tended to live in the suburbs. Finally, the survey concluded that most subscribers identified as liberal or moderate. According to Business Insider, this profile is similar to the average American. An underserved demographic is a suburban adult, that is married and raising a family, that skews moderate to conservative. Disneyt has seen a reduction in subscribership due to parents concerns about its content. Netflix is in a prime position to capitalize on a younger demographic that is searching for child friendly content as well as an older demographic that desires family friendly content for all ages, including 18+ years. Netflix mainly derives its monetization stream from subscriber monthly fees. Recently, Netflix has recently introduced advertiser content as an additional source of revenue for members in the lowest membership tier. Therefore, primarily, loyalty should be measured in subscribers that elect to renew their memberships, as this remains the majority of Netflix's revenue stream. Recently, many competitors have entered the streaming market. These include the following: Disney+, Hulu, Amazon Prime Video, HBO Max, and Peacock. Disney has recently leveraged its ownership of ABC,ESPN, and partnership with Hulu to increase loyalty through bundling. Disney is offering a subscription package that includes Disney+, ESPN+, and Hulu+ for a lower monthly fee. Amazon relies on brand loyalty from prime subscribers. With an Amazon subscription, subscribers can obtain Amazon original content, many other movies and T.V. shows, ability to purchase video on demand, as well as two day prime shipping when shopping on Amazon's website. Finally, HBO MAX and Peacock rely on loyalty from their original content from traditional cable T.V. models, and have adapted this model to the online market