I need Objective, Business summary, Business leaders, SWOT analysis, 3 business initiatives, target market, 3 buyer personas, competitive strategy, market analysis, budget and marketing channels. for better understanding, see the attachments, I need a Marketing Plan. Below, you will find a template in photos. Please answer accordingly. It's upto you what kind of business you want to choose and what will you name it. The length could be less, but please focus on quality. Do not miss anything. Please help me. Avoid copying from external sources because of obvious reasons. My advice is to pick a electric vehicle company of your choice and develop a marketing plan for that. But it is only advice, you can choose any product/service of your interest. It can be a real existing product, we only need marketing plan.

AutoSave . Off) BCM 102 Marketing Plan template.docx . Saved to this PC v Search (Alt+Q) Harpreet Brar HB X File Home Insert Draw Design Layout References Mailings Review View Help Comments Share & Cut Find Calibri (Body) 10 ~ A" A Aa Ap AaBbCcDdi AaBbCcDdl AaBbCCD. aBbCCD AaBA AaBbCCD, AaBbCcDd Lol Paste [ Copy Gc Replace Format Painter BIUvab X X A LA 1 Normal No Spacing Heading 1 Heading 2 Title Subtitle Subtle Em. Dictate Editor Reuse Select Files Clipboard Font Paragraph Styles Editing Voice Editor Reuse Files | ~ 1 . . . 1 . I . . . 2 . . . I . . . 3 . . . 1 . . . 4 . . . 1 . . . 5 . . . . 1 . . . 6 . . . . . .7 . . COMPANY NAME COMPANY LOGO Marketing Plan [TEMPLATE] Our Objective Summarize the role your company's marketing department plays to the growth of your business. This statement should reflect your overall strategy outlined in the pages that follow. Author(s) of Document Activate Windows [Email address] Go to Settings to activate Windows. Page 1 of 9 1109 words Text Predictions: On Lo Ex Accessibility: Investigate Focus + 100% Type here to search O w 28C Sunny 2:26 AM 10/19/2022AutoSave . Off) BCM 102 Marketing Plan template.docx . Saved to this PC v Search (Alt+Q) Harpreet Brar HB X File Home Insert Draw Design Layout References Mailings Review View Help Comments Share & Cut Calibri (Body) 10 ~ A" A Aa Ap EVENT AaBbCcDdi AaBbCcDdl AaBbCCD. AaBA Find aBbCCD AaBbCCD, AaBbCcDd Lol [ Copy Gc Replace Paste BIUvab X X A LA 1 Normal No Spacing Heading 1 Heading 2 Title Subtitle Subtle Em. Dictate Editor Reuse Format Painter Select Files Clipboard Font Paragraph Styles Editing Voice Editor Reuse Files | ~ 1 . . . . . . I . . .1 . . I . . . 2 . . . I . . . 3 . . . 1 . . . 4 . . . 1 . . .5 . 1 . . . 6 . . .) . . .7 . . Business Summary Our Company [Company name] is a company headquartered in [location of HQ] with offices in [satellite office locations]. The company's mission is to [mission statement]. Our Marketing Leaders [Marketing Leader 1] is [company name]'s [job title of Marketing Leader 1]. S/he will [brief job description of Marketing Leader 1]. [Marketing Leader 2] is [company name]'s [job title of Marketing Leader 2]. S/he will [brief job description of Marketing Leader 2]. [Marketing Leader 3] is [company name]'s [job title of Marketing Leader 3]. S/he will [brief job description of Marketing Leader 3]. [Marketing Leader 4] is [company name]'s [job title of Marketing Leader 4]. S/he will [brief job Activate Windows description of Marketing Leader 4]. Go to Settings to activate Windows. Page 2 of 9 1109 words Text Predictions: On Lo E Accessibility: Investigate Focus + 100% 2:26 AM Type here to search O 28C Sunny 10/19/2022Harpreet Brar HE; File Home Insert Draw Design [Ch Calibri (Body) Paste If) I v rarmaieaimer (lipbaard E e. Page 3 or s "as words [D Text Predimunsl on E ,0 Type hereto search Qvabxlx Layout References l0 7 Font Mailings Review View Paragraph .9. ' 1 ... Help AaBchDdl AvaCCDa'l AaBbCCDi IaBchDi V ' Norrnal No Spacing Heading 1 Heading 2 Title E Styles 2 l 3 - - - l 4 l - 5 l a [Marketing Leader 4] is [company name]'s ob title of Marketing Leader 4]. S/he will [briefjob description of Marketing Leader 4]. SWOT Analysis As [company name]'s marketing team, we want to help the brand lean into what it does well, improve what it doesn't. capitalize on what it can do, and defend against what could challenge it. With that in mind, here is our SWOT analysis for [current year]. AdeCcDi Subtitle 'A' 7 Strengths Weak n esses Opportunities Threats What we're good at. What's working. What our customers like about us. What we want to fix. What we want to strengthen. What we want to become more efficient at. What the industry might soon want. What we think we'll be good at. What will be our difference maker. What we think could hinder our growth. What/who we think could take our customers. [Enter strengths here] [Enter weaknesses here] [Enter opportunities here] [Enter threats here] % mcessipiiity: investigate Subtle Em . ID: ru ms ,Ofind v 41 Replace I} Select v Editing Sunny 5' Comments i3 Share Q E [a Dittate Editor Reuse Files Volta Editor Reuse fllES + + A AutoSave . Off) BCM 102 Marketing Plan template.docx . Saved to this PC v Search (Alt+Q) Harpreet Brar HB X File Home Insert Draw Design Layout References Mailings Review View Help Comments Share & Cut Find Calibri (Body) 10 ~ A" A Aa Ap AaBbCcDdi AaBbCcDdl AaBbCCD. aBbCCD AaBA AaBbCcD, AaBbCcDd Lol Paste [ Copy Gc Replace BIUvab X X A LA 1 Normal No Spacing Heading 1 Heading 2 Title Subtitle Subtle Em. Dictate Editor Reuse Format Painter Select Files Clipboard Font Paragraph Styles Editing Voice Editor Reuse Files | ~ 1 . . . I . . . I 1 . . . 2 . . . I . . . 3 . . . 1 . . . 4 . . . 1 . . . 5 . . . . I . . . 6 . . . ) . . . 7 . . . Business Initiatives [Company name] has the ambitious goal of [overarching company goal]. To help the business do that, our marketing team will pursue the following initiatives in [current year]: Initiative 1 Description: [Example: Over the next 12 months, we'll work on building a blog property that becomes a go-to resource for our customers' burning questions -- and our number-one source of leads month over month. ] Goal of initiative: [Example: To increase our website's rank on Google and create critical top-of- the-funnel marketing content that helps our sales team start more conversations with prospects.] Metrics to measure success: [Example: 50,000 organic page views per month / 10 content downloads per month] Initiative 2 Description: Goal of initiative: Metrics to measure success: Activate Windows Go to Settings to activate Windows. Page 4 of 9 1109 words Text Predictions: On Lo x Accessibility: Investigate Focus + 100% 2:26 AM Type here to search O w 28C Sunny 10/19/2022AutoSave . Off) BCM 102 Marketing Plan template.docx . Saved to this PC v Search (Alt+Q) Harpreet Brar HB X File Home Insert Draw Design Layout References Mailings Review View Help Comments Share & Cut 10 ~ A" A Aa Ap AaBA Find Calibri (Body) AaBbCcDdi AaBbCcDdi AaBbCCD. aBbCCD AaBbCCD, AaBbCcDd Lol Gc Replace Paste [ Copy BIUab X X A LA 1 Normal No Spacing Heading 1 Heading 2 Title Subtitle Subtle Em. Dictate Editor Reuse Format Painter Select Files Clipboard Font Paragraph Styles Editing Voice Editor Reuse Files | ~ 1 . . . 1 . . . 1 . 2 . . . I . . . 3 . . . 1 . . . 4 . . . 1 . . . 5 . 1 . . . 6 . . .) . . .7 . . Metrics to measure success: Initiative 3 Description: nitiative: Metrics to measure success: Target Market Activate Windows Industries Go to Settings to activate Windows. Page 4 of 9 1109 words Text Predictions: On Lo % Accessibility: Investigate Focus + 100% 2:26 AM Type here to search O w 28C Sunny 10/19/2022AutoSave . Off) BCM 102 Marketing Plan template.docx . Saved to this PC v Search (Alt+Q) Harpreet Brar HB X File Home Insert Draw Design Layout References Mailings Review View Help Comments Share & Cut Find Calibri (Body) 10 ~ A" A Aa Ap AaBbCcDdi AaBbCcDdl AaBbCCD. aBbCCD AaBA AaBbCCD, AaBbCcDd Lol Paste [ Copy Gc Replace 1 Normal No Spacing Heading 1 Heading 2 Title Subtitle Subtle Em. Dictate Editor Reuse Format Painter BIUvab X X A LA Select Files Clipboard Font Paragraph Styles Editing Voice Editor Reuse Files | ~ 1 . . . 1 . . . I . . . 1 . . I . . . 2 . . . I . . . 3 . . . 1 . . . 4 . . . 1 . . . 5 . 1 . . . 6 . . .) . . .7 . . . Target Market Industries In [current year], we're targeting the following industries where we'll sell our product and reach out to customers: [Industry 1] This includes [sub-industries where your business might target more specific segments of your audience]. [Example: Industry 1: Food and Beverage. This includes bar & grills, breweries, steakhouses, etc.] [Industry 2] This includes [sub-industries where your business might target more specific segments of your audience]. [Example: Industry 2: Human Resources. This includes recruitment, people operations, etc.] Buyer Personas Activate Windows Within our target market(s), we've identified the following buyer personas to represent our Go to Settings to activate Windows. ideal customers: Page 5 of 9 1109 words Text Predictions: On Lo x Accessibility: Investigate Focus + 100% 2:27 AM Type here to search O 9 28C Sunny 10/19/2022AutoSave . Off) BCM 102 Marketing Plan template.docx . Saved to this PC v Search (Alt+Q) Harpreet Brar HB X File Home Insert Draw Design Layout References Mailings Review View Help Comments Share & Cut Calibri (Body) 10 ~ A" A Aa Ap Find AaBbCcDdl AaBbCcDdi AaBbCCD. aBbCCD AaBA AaBbCCD, AaBbCcDd Lol [ Copy Gc Replace Paste BIUab X X A LA 1 Normal No Spacing Heading 1 Heading 2 Title Subtitle Subtle Em. Dictate Editor Reuse Format Painter Select Files Clipboard Font Paragraph Styles Editing Voice Editor Reuse Files | ~ 1 . . . I . . . I . 1 . 1 . . . 2 . . . I . . . 3 . . . . 1 . . . 4 . . . 1 . . .5 . . . 1 . . . 6 . . . ) . . . 7 . . . Buyer Personas Within our target market(s), we've identified the following buyer personas to represent our ideal customers: [Buyer Persona 1] [Buyer Persona 1] is [age range] years old. S/he works in [job title or industry name] for a living and spends his/her free time [describe lifestyle, family size, etc.]. Ultimately, [Buyer Persona 1] wants [personal or professional challenge(s) that your business will try to solve]. [Buyer Persona 2] [Buyer Persona 1] is [age range] years old. S/he works in [job title or industry name] for a living and spends his/her free time [describe lifestyle, family size, etc.]. Ultimately, [Buyer Persona 1] wants [personal or professional challenge(s) that your business will try to solve]. Activate Windows Go to Settings to activate Windows. Page 5 of 9 1109 words Text Predictions: On Lo x Accessibility: Investigate Focus + 100% W 2:27 AM Type here to search O 28C Sunny 10/19/2022AutoSave . Off) BCM 102 Marketing Plan template.docx . Saved to this PC v Search (Alt+Q) Harpreet Brar HB X File Home Insert Draw Design Layout References Mailings Review View Help Comments Share & Cut Find Calibri (Body) 10 ~ A" A Aa Ap AaBbCcDdi AaBbCcDdl AaBbCCD. aBbCCD AaBA AaBbCCD, AaBbCcDd Lol Paste [ Copy Gc Replace BIUvab X X A LA 1 Normal No Spacing Heading 1 Heading 2 Title Subtitle Subtle Em. Dictate Editor Reuse Format Painter Select Files Clipboard Font Paragraph Styles Editing Voice Editor Reuse Files | ~ 1 . . . I . . . I . . . 1 . . I . . . 2 . . . I . . . 3 . . . 1 . 1 . . . 4 . . . 1 . . . 5 . . 1 . . . 6 . . . . . .7 . . . Competitive Analysis Within our target market(s), we expect to compete with the following companies: [Company 1] Products we compete with: [This competitor's product/service, what it does, and what it might do better than yours] Other ways we compete: [Example: This competitor has a blog that ranks highly on Google for many of the same keywords we would like to write content on] [Company 2] Products we compete with: Other ways we compete: [Company 3] Products we compete with: Other ways we compete: [Company 4] Products we compete with: Activate Windows Go to Settings to activate Windows. Other ways we compete: Page 6 of 9 1109 words Text Predictions: On Lo % Accessibility: Investigate Focus + 100% w 2:27 AM Type here to search O 28C Sunny 10/19/2022AutoSave . Off) BCM 102 Marketing Plan template.docx . Saved to this PC v Search (Alt+Q) Harpreet Brar HB X File Home Insert Draw Design Layout References Mailings Review View Help Comments Share & Cut Find Calibri (Body) 10 ~ A" A Aa Ap AaBbCcDdi AaBbCcDdl AaBbCCD. aBbCCD AaBA AaBbCCD, AaBbCcDd Lol Gc Replace Paste [ Copy 1 Normal No Spacing Heading 1 Heading 2 Title Subtitle Subtle Em. Dictate Editor Reuse Format Painter BIUvab X X A LA Select Files Clipboard Font Paragraph Styles Editing Voice Editor Reuse Files | ~ 1 . . . I J. . . . . .1 . . I . . . 2 . . . I . . . 3 . . . 1 . . . 4 . . . 1 . . .5 . . 1 . . . 6 . . .) . . .7 . . Market Strategy Product [Describe the products with which you will enter the target market described in the section above. How will this product solve the challenges described in your buyer persona description(s)? What makes this product different from (or at least competitive against) your competition?] Price [How much are you selling this product for? Is it competitive? Realistic for your customers' budget? Will you run any seasonal promotions/discounts associated with this product?] Promotion [How will you promote this product? Think more deeply than your blog or social media channels. What about this content will drive value into your product?] People [Who in the marketing department plays a role in your market strategy? Describe what each of them, or each team, will do to bring your market strategy success.] Activate Windows Go to Settings to activate Windows. Process Page 7 of 9 1109 words Text Predictions: On Lo % Accessibility: Investigate Focus + 100% 9 2:27 AM Type here to search O 28C Sunny 10/19/2022AutoSave . Off) BCM 102 Marketing Plan template.docx . Saved to this PC v Search (Alt+Q) Harpreet Brar HB X File Home Insert Draw Design Layout References Mailings Review View Help Comments Share & Cut Calibri (Body) 10 ~ A" A Aa Ap aBbCCD AaBA Find AaBbCcDdi AaBbCcDdi AaBbCCD. AaBbCCD, AaBbCcDd Lol [ Copy Gc Replace Paste BIUab X X A LA 1 Normal No Spacing Heading 1 Heading 2 Title Subtitle Subtle Em. Dictate Editor Reuse Format Painter Select Files Clipboard Font Paragraph Styles Editing Voice Editor Reuse Files | ~ 1 . . . I . 2 . . . . 3 . . 4 . 1 . . . 5 . . 1 . . . 6 . . . ) . . . 7 . . . [Who in the marketing department plays a role in your market strategy? Describe what each of them, or each team, will do to bring your market strategy success. Process [How will the product be delivered to your customer? Is it an ongoing service? How you support their success with your product?] Physical Evidence [Where is your product displayed? If you sell an intangible product, how would customers produce visible evidence of your business?] Activate Windows Go to Settings to activate Windows. Page 7 of 9 1109 words Text Predictions: On Lo x Accessibility: Investigate Focus + 100% W 2:27 AM Type here to search O 28C Sunny 10/19/2022AutoSave . Off) BCM 102 Marketing Plan template.docx . Saved to this PC v Search (Alt+Q) Harpreet Brar HB X File Home Insert Draw Design Layout References Mailings Review View Help Comments Share & Cut Find Calibri (Body) 10 ~ A" A Aa Ap AaBbCcDdi AaBbCcDdl AaBbCCD. aBbCCD AaBA AaBbCCD, AaBbCcDd Lol [ Copy Gc Replace Paste BIUvab X X' A LA 1 Normal No Spacing Heading 1 Heading 2 Title Subtitle Subtle Em. Dictate Editor Reuse Format Painter Select Files Clipboard Font Paragraph Styles Editing Voice Editor Reuse Files | ~ 1 . . . I J . . . . . .1 . . I . . . 2 . . . I . . . 3 . . 1 . . . 4 . . . 1 . . . 5 . . 1 . . . 6 . . .) . . . 7 . . Budget Over the course of [current year], given the cash allotted to the Marketing team, we expect to invest in the following items to ensure we meet the objectives outlined in this marketing plan: Marketing Expense Estimated Price Marketing Software Event 1 [Hosting] Event 2 [Attending] Content Sponsorship [time period of campaign] Pay-per-viewgle) [ To add more rows to this table, right-click a cell, then select Insert > Rows Above / Rows Below Total [Total Marketing Team Expense for Current Year] Activate Windows Go to Settings to activate Windows. Page 8 of 9 1109 words Text Predictions: On Lo E Accessibility: Investigate Focus + 100% w 2:27 AM Type here to search O 28C Sunny 10/19/2022AutoSave . Off) BCM 102 Marketing Plan template.docx . Saved to this PC v Search (Alt+Q) Harpreet Brar HB X File Home Insert Draw Design Layout References Mailings Review View Help Comments Share & Cut Find Calibri (Body) 10 ~ A" A Aa Ap AaBbCcDdi AaBbCcDdl AaBbCCD. aBbCCD AaBA AaBbCCD, AaBbCcDd Lol Gc Replace Paste [ Copy BIUvab X X A LA 1 Normal No Spacing Heading 1 Heading 2 Title Subtitle Subtle Em. Dictate Editor Reuse Format Painter Select Files Clipboard Font Paragraph Styles Editing Voice Editor Reuse Files | ~ 1 . . . I . . . I . . . 1 . . I . . . 2 . . . I . . . 3 . . . 1 . 1 . . . 4 . . . 1 . . . 5 . . 1 . . . 6 . . . ) . . .7 . . Marketing Channels Over the course of [current year], we will launch/ramp up our use of the following channels for educating our customers, generating leads, and developing brand awareness: [Website/Publication 1] Purpose of channel: [Example: Brand Awareness] Metrics to measure success: [Example: 50,000 unique page views per month] [Website/Publication 2] Purpose of channel: Metrics to measure success: [Website/Publication 3] Purpose of channel: Metrics to measure success: [Social Network 1] Purpose of channel: Activate Windows Go to Settings to activate Windows. Metrics to measure success: Page 9 of 9 1109 words Text Predictions: On Lo Accessibility: Investigate Focus + 100% O w 2:27 AM Type here to search 28C Sunny 10/19/2022AutoSave . Off) BCM 102 Marketing Plan template.docx . Saved to this PC v Search (Alt+Q) Harpreet Brar HB X File Home Insert Draw Design Layout References Mailings Review View Help Comments Share & Cut Calibri (Body) 10 ~ A" A Aa Ap Find AaBbCcDdi AaBbCcDdi AaBbCCD. aBbCCD AaBA AaBbCCD, AaBbCcDd Lol Gc Replace Paste [ Copy BIUab X X' A LA 1 Normal No Spacing Heading 1 Heading 2 Title Subtitle Subtle Em. Dictate Editor Reuse Format Painter Select Files Clipboard Font Paragraph Styles Editing Voice Editor Reuse Files | ~ 1 . . . I 1 . . . 1 . 1 . . . 2 . . 1 . . . 3 . . . 1 . . . 4 . . . 1 . . . 5 . 1 . . . 6 . . .) . . .7 . . [Website/Publication 3] Purpose of channel: Metrics to measure success: [Social Network 1] Purpose of channel: Metrics to measure success: [Social Network 2] Purpose of channel: Metrics to measure success: [Social Network 3] Purpose of channel: Metrics to measure success: Activate Windows Go to Settings to activate Windows. Page 9 of 9 1109 words Text Predictions: On Accessibility: Investigate Focus + 100% 2:27 AM Type here to search O w 28C Sunny 10/19/2022