I need to make this my own:

Market considerations

The right amusement park marketing strategy can make your theme park a big hit (koronapos, 2021). As we get closer to reopening, we will look at marketing opportunities. Our focus will be on the product, location, price, and promotion. As part of our plan, we will focus on families with children 6-18 who earn an average income of over $75,000 per year. We need to review strategies to reach teenagers 15-18 as well. We aim to look at a system that benefits the client and the business.

The product

We plan to market the product by ensuring that our target audience knows what we do. To communicate effectively with this audience, we must use the right strategy. Teenagers 15-18 who love social and digital media are our target market (Lesonsky, 2022). Lesonsky (Lesonsky 2022) advises that we need an active social media presence. Marketing campaigns will be run on Snapchat, Twitter, TikTok, and Facebook. Attractions will cater to the interests of teenagers. Language must be adapted to teenagers and tailored to their communication style (Lesonsky, 2022). We aim to drive more traffic to our site, where more information can be found through short ads encouraging hashtag usage. To target the family audience, we will use social media, radio, and TV. A focus on marketing should be placed on the family activities we provide, like shows and games. These activities will also lead to more website traffic.

Location

We will use all social media platforms, television, and radio to communicate our safety measures. In addition, we will provide pamphlets detailing everything we are doing to ensure everyone is safe and having fun and what we have already done. The park will also incorporate technology so visitors will not have to wait in lines for tickets (contactless entry). This will make it easier for clients to enter and enhance their safety. Cash App, Apple Pay, Google Pay, and Venmo are digital pay options (Strohm, 2022) that will all be accepted for purchasing souvenirs and concessions. This also allows for easy use and will serve as a safety measure for our clients.

Pricing

Prices must be competitive to entice clients. Specials will be offered for the holidays and special events to increase visitor numbers. One example would be offering free admission to children under 15 on holidays. Passholders will also have front-of-line access free of charge. There will also be family events that offer specials, such as free drinks with the purchase of a ticket. Pricing will be based on a package deal, meaning clients will receive something else with their purchase. Another benefit could be a free meal or fast pass on rides, but it will encompass the value of taking full advantage of the park's services.

Promotional Strategy

As we prepare to reopen in September, our promotions will target our targeted audience. We will offer our teens an All You Can Play package or Guarantee of Fun. This will allow them access to a specified number of redemption games, prize games, classic games, attractions, or any combination. Additionally, we offer coupons that can be used for discounts during sales. Provide guests with a value deal such as "Purchase XYZ, get 30-Minutes Free Play, 20% Off a Meal, or $5 Free!" Customers expect and appreciate value deals (card, N.D.). Shows and concerts can also be promoted to targeted audiences. In October, you can promote a terrorfest.In the final step, we will develop family-friendly promotions with local hotels (pos, 2021).