I want to make SWOT Analysis (coffee shop idea) to answer the above questions: BUSINESS MODEL COMPONENT GIVE YOUR BIZ A NAME SUMMARIZE YOUR YOU BIZ IDEA. WHAT IS THE VALUE PROPOSITION WHAT PROBLEM ARE YOU SOLVING? WHAT IS YOUR SOLUTION? DESCRIBE YOUR TARGET CUSTOMER IN TERMS OF: DEMOGRAPHICS PSYCHOGRAPHICS Demographic Geographic Psychographic Market Segmentation (newsmoor.com) SUMMARIZE ANY MAJOR TRENDS IN YOUR INDUSTRY INCLUDE NAME AND LINK OF REFERENCE SOURCE FOR YOUR TREND INFORMATION LIST THE MAJOR PLAYERS/KEY COMPETITORS IN YOUR INDUSTRY LIST ONE STRENGTH OF THIS INDUSTRY LIST ONE WEAKNESSS OF THIS INDUSTRY LIST ONE OPPORTUNITY IN THIS INDUSTRY LIST ONE THREAT RELATED TO THIS INDUSTRY