I was in a meeting earlier and they were talking about psychographic segmentation and how difficult it can be. I was lost. What is psychographic segmentation? Psychographic segmentation involves segmenting a market based on their activities, values, interests, and opinions. Psychographic segmentation involves segmenting a market based on how their age, gender, and race combine to influence their activities, values, interests, and opinions. Psychographic segmentation involves segmenting a market based on how their location and ethnicity combine to influence their activities, values, interests, and opinions