Question
i) What stage of the consumer decision-making process (CDMP) is a consumer likely to be when seeing this advertisement? (1 mark) ii) Based on your
i) What stage of the consumer decision-making process (CDMP) is a consumer likely to be when seeing this advertisement? (1 mark)
ii) Based on your response to the question above, provide a brief explanation of the step and how the advertisement enables this step by specifically referring to the advertisement. (1 mark)
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Contemporary Business
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
1st Canadian Edition
