I would like to get some help with these two question. If you can give some ideas or send me into the right direction on where I can find some articles regarding the questions.

1. Description of the segments researched. What are the distinguishing characteristics of the segments? Look at demographics, psychographics, lifestyle, geodemographics and other segmentation variables for each segment. Discuss where your research came from.

2. Provide an example or examples of consumer product companies that are doing particularly good job marketing to the segment(s) you researched and describe their marketing strategies.