Ian Fletcher, principal analyst at HIS Automotive (provides analysis to the automotive industry), said toThe Guardian, the Ferrari may consider developing a slightly cheaper model, although still costing 100'000 plus.

If you sold 10'000 units a year that would still be exclusive - how many handbags do Louis Vuitton and Chanel sell? As Ferrari's bosses have said, if you sell one less than the market wants, you're still exclusive.

What do you think of this statement? Do you agree? Should Ferrari launch a cheaper Ferrari model? How should this model be positioned against the other Ferrari models?