Identify a company of your choice and an idea for an innovative design project that it can develop.

• Identify why the organization is in a good position to be developing the new product or service.
• Analyze how the new product or service fits with the company's current strategic plan.
• Examine the innovations that give competitive advantage to your chosen company and whether this innovation is disruptive/revolutionary or evolutionary.
• Examine the methods best used to choose this project.