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Identify a company that has used IT effectively, such as Coach or Whirlpool. Describe how this company's marketing efforts have benefited from IT in the
- Identify a company that has used IT effectively, such as Coach or Whirlpool.
- Describe how this company's marketing efforts have benefited from IT in thepast30 years.
- Detail how the company's global expansion efforts might benefit from IT in thenext30 years or so.
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
