Question
Identify a few specific opportunities for Starbucks (the coffee shop) based on the Jobs to Be Done (JTBD) framework for customers. How can Starbucks differentiate
Identify a few specific opportunities for Starbucks (the coffee shop) based on the "Jobs to Be Done" (JTBD) framework for customers. How can Starbucks differentiate itself from competitors in doing these jobs for customers?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
